![]() ![]() A call to action telling the customer how to advantage of the product right away.A quote from someone at the company explaining in an inspirational way why you developed the product and what you hope it will do for your customer.But according to a former Amazon director-Ian McAllister, now the head of product at Airbnb-your announcement should have at least the following details: What Goes into the Working Backwards Press Release?Ī product team can draft this mock press announcement in any way it chooses. The audience for this press release is the product’s customer. The product team’s first step is to draft a press release announcing the product’s availability. The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship. ![]() What Is the Amazon Working Backwards Method? ![]()
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